MILAN TRADE FAIR

The Salone. A tale of change and respect.

We started with boiserie. Perhaps, or certainly, we were among the best. Among the finest. But we had to prove it, year after year.
That is why we were always present at the various furniture fairs around the world. Every time, we felt the need to present ourselves as simply perfect, because that is what we wanted to be. Confirming it, year after year.

That is also why we took care of everything meticulously, down to the smallest detail. The real reason, but also the goal of our commitment? Respect for our clients, for the people who had travelled, sometimes for many hours because they came from distant countries, to visit us and discover what we had designed and created for them.

For all this, every year we felt the need to put ourselves forward, to change, to innovate and renew. We took part in the various fairs, often in collaboration with architects, set designers and the most established professionals, and the images gathered here aim to tell this story. Because that was our intention.
As the fairs changed over the years, so did we. Almost 50 years have passed since the boiserie began, and exactly 100 since it all started.

Today we have changed a great deal. Today we are something different.